Here’s a follow-up to yesterday’s post:
“Why Don’t Publishers Market ALL of Their Books?” written by Jane Friedman, publisher and editorial director of Writer’s Digest.
It could also be titled: “Why Don’t Music Labels Market EVERYTHING in Their Catalogs?” or . . . You get the picture.
At the end of the day, it is up to the individual to cultivate relationships online—to engage.
Jane’s article is a great piece on why publishing companies don’t market everything—and an even GREATER piece on why authors, musicians, and entrepreneurs of all shapes and sizes, need to reach out and engage.
When I was in college, I did an internship at Mattel Toys. I spent the summer hanging with the producers, watching how commercials were made, and mastering the use of the double-sided printing and collation option on the copy machine.
The office was in El Segundo, California, and most of the producers had attended film school at USC.
One of the producers sat me down and told me that at the end of the day, film and really all creations are about business.
“It is called show business and not show art for a reason.”
The publisher mentioned in Jane’s article advised that writers should just “stay in a room in write.”
Wrong.
Creating isn’t enough. If you want to sell what you’ve created, you need to treat it like a business.
You need to engage.
