Making the decision to start a blog was easy. I’ve been working with clients who blog—about time I “got with it” and added a blog to my site.
The questions of “What to write?” took longer to answer.
Enter Seth Godin.
Weeks ago, Seth asked Steve Pressfield to write about one topic of importance to him, which would appear in a free e-book Seth was developing, titled “What Matters Now.” Steve chose “Tough-Mindedness.” This got me thinking about the topic I would write about—if asked—and helped me focus on a topic to write about for this blog. The answer? Sharing.
“Share with each other” is one of the phrases I repeat— every day— to my two-year-old daughter and six-year-old son. It is an instruction that we were all given as children . Yet, sharing is something adults forget about in the workplace. There is a competition to get ahead. The mindset follows: If you have something that works, don’t share it— whether you are a publicist with a great contact list or an executive with information that could help solve a colleague’s problem. Don’t give your competition information that could help them outperform you.
Here’s the great thing about sharing: What goes around, comes around—like a boomerang. Don’t share because you want something in return. BUT . . . If you do share, you’ll find that others will share with you—and/or about you and your work, too.
Moving forward, this blog will share information about lessons learned and best practices defined through work with different clients. It will offer details about how different projects rolled out, from day one, to highlight practices that we hope will help others achieve their own goals.
One request: Please share what has worked for you, too! We’re all interested in learning!
